Procrastination can take something you’re not looking forward to, and make it last even longer.

So why do we do it?

We know what we have to do, we know that if we don’t do it, it’ll just sit there, bugging us, until there’s little-to-no time to do it.

The other thing that can happen, is perhaps we’ll bug ourselves about it to the point that we just do it, to get it over with.

The key is to just get it over with. Take the initiative, without having to trick yourself, or using time as an excuse.

It probably won’t take half as long as we imagine, and it probably won’t be as bad as we’re dreading.

For example, something as simple as unloading the dishwasher can seem like the most daunting task anyone could ever think of. Yet, when we actually do it, we find it only takes a few minutes.

“Wow, that didn’t take that long and I feel great. Why the hell didn’t I do this sooner.” If you say you haven’t ever thought that, you’re lying.

Yet, it seems like its still a very difficult lesson to permanently learn from.

One great idea is to just start your amazingly difficult (but probably not that difficult) task. It’s most likely that once you start, the rhythm will pick up, and it’ll be done in no time.

It’s a lot more intuitive to accomplish your task, or even start it, rather than put effort into finding something else to distract yourself.

Just get it over with, you’ll feel a lot better once you have.

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Now I’m generalizing a bit with my title, but consider it for a moment.

Let’s take the music industry for example. People want a shift in the way they purchase and consume their music.

People have shown an extreme shift towards downloads and streaming, and they want it free.

Now, before I go any more in depth, this IS possible, this can sustain an industry, and it’ll probably improve it in the long run. Ads, etc.

Why don’t they give it to the people? Because it’s change, and it means they won’t make as much money, and because they can fight to keep their ways.

Or at least that’s what they think.

The people have spoken, however, and that ain’t gonna fly.

People are pirating music, and moving from CDs to streaming from YouTube, or other free streaming sites, there’s no stopping them. Yet, the music industry still tries to by suing them, and taking their videos off Youtube, or shortening them.

Is this a way to run a business? To not give the customers what they want, and when they find it somewhere else, and thrive on it, cut it off for them. All because you want to keep your precious CDs around, because they USED to make you too much money, the which you took from the artists who made the music you sold.

Let’s see:

1. Rape your employees (artists) – Check
2. Piss off your customers – Check
3. Cut off customers alternative venues – Check
4. Be way too conservative for a product targeted at young people – Check

What’s that? Your business is down? You’re losing money? Your laying off lots of people, because your absolutely retarded conservative business model isn’t sustainable?

YOU DON’T SAY?!

It doesn’t stop at the music industry, the movie industry is suffering from piracy.

Let’s look into that!

Going to the movies costs roughly about $12 a head.

That means a movie date costs about $30, after concessions [which most people sneak in now, because they're ridiculously expensive.]

Minimum wage where I’m from is about $9.50 an hour, which means someone would have to work for 3 hours to take someone to an hour and a half movie.

That’s value if I’ve ever heard it.

They say that its due to people not going to the movies any more, which they blame on piracy.

I blame it on shitty targeted movies, that aren’t worth watching in the first place, taking over the market. This is due to the fact that movie execs are willing to take the risk on an artsy film, or a film that doesn’t target a specific demographic, no matter how good the script is.

The literature industry seems to have saved the movie industry. Some of the biggest recent movies were based on literature, for example the latest Harry Potter was the biggest budget film of the summer [at $250,000,000], yet the only reason someone invested that money is because the books, and subsequent movies, were a remarkable success.

Bottom line: People aren’t going to pay a huge premium to watch the same movie they’ve seen a thousand times.

Popularity on movie recommendation sites tends to favour movies which were groundbreaking in their time. Movies that moved people, and that left you without any words. There’s not too many of these anymore. These are the movies people are downloading.

There’s plenty of businesses who are being way to conservative for the changing of times, and they’re failing, yet the bigwigs at the top can’t figure out why.

I just hope they go out of business to make way for people who actually know what the customer wants.

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