CAT | Greater Improvement
11
Don’t Tell Me Your Product Will Kill Something
2 Comments · Posted by Philip Newman in Common Sense, Greater Improvement
I absolutely despise it when something is toted as being a “___ killer”.
Now let me start by saying I have an iPhone, I love it, it does almost everything I need it to, of course there’s room for improvement, but I’m not, by any means, disappointed with it.
Seems every month, neigh, week, some tech write-up is claiming that this new gadget is the iPhone killer. Bow to it, it will be more successful than the iPhone, and will change the world.
First of all, shut up. Second of all, no it won’t.
This week we have the Motorola Droid, running Android, that is slated to kill the iPhone.
First reviews? Its slow, not a chance. That doesn’t stop these guys from writing up about how it will though.
Let’s look into the past, as well.
The Palm Pre, the Blackberry Storm, the list goes on for previous assassins. Did they kill the iPhone? No. Did they come close? No. Did they make a ripple in the water? Barely.
Give me a break people.
If you’re going to make a product, make it to be amazing, without trying to catch up to anything.
Sure you have to be aware of what the competition is doing, but take that, and make it your own.
This is why the iPhone was so successful in the first place, there wasn’t anything like it, it was new, interesting, it broke ground.
If you want success, do the same, don’t copy and cry when it doesn’t work out to be a smashing hit, try harder with your next product.
Popularity: 1% [?]
Droid · Idiots · information · iPhone · overload · Pre · Storm · What?
6
The Music Industry Really Needs To Change
No comments · Posted by Philip Newman in Change, Greater Improvement
“Those who are resistant to change, are destined to perish.”
- Old Italian proverb
Mashable’s 4 Things Old Media Can Learn From the Music Industry’s Last Decade inspired this rant, the article is about the evolving news industry, but it uses the evolving music industry as an example.
Both are going from physical to digital forms, and need to embrace it, as that is what the consumer demands.
This is still a struggle for certain music industry representatives (ahem, Warner Music – Youtube), and they are ignoring what the people want.
The article gives lessons of what the music industry did/is doing wrong, and how the news industry can take these lessons, and do it properly, without discouraging its readership, or turning them off of the media completely.
The music industry, specifically the American’s RIAA, still has yet to learn from this lesson. Ruining people’s lives by suing them for everything they’re worth is NOT the way to convince more people to buy more music.
Its disturbing to see it happen, and it only hurts this industries dwindling reputation.
People who see such negative actions will not be more driven to support the industry, but to destroy it and rebel.
Fear tactics don’t work on such a massive audience, and making an example of a handful of people has not yet, and won’t turn this situation around.
What these “suit-filled” major labels need to do is adapt, accept, and adopt new models to make it work for them.
And most importantly be a service for the people. The best way to recover from such a massive loss in sales is to give people what they want.
If the consumer’s happy, they will be more driven to support your business, and tell other people to do so as well.
With everyone so connected with social networking, and everyone hearing about everyone else’s antics this is the first and only step the industry should be taking.
From then on, keep the customer happy, supply them with what they want, and MORE.
Doing the bare minimum has never worked before, and won’t work now, especially when people can avoid the major labels completely, and get it straight from the artists. (The majority of Amanda Palmer’s income comes directly from her fans.)
Give people a reason to come back, and support your business, and make sure you’re always one step ahead of them.
This means supplying CDs, MP3s, vinyl, FLAC, tape, hell whatever people are still buying, or will buy.
What the industry needs is consumers, and I think this has been a major point the industry is missing.
Let’s stop resisting the change, and give the consumer what they want, without making them pay a price for changing their mind on how they want their product supplied to them.
Industries change, and evolve, constantly, why does the music industry think its any different?
Popularity: 15% [?]



